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[ info ] - [ showreel 2008
] - [ cv.pdf ] - [ creds.pdf ] - [ my studio
] - [ +44(0)7770 415 389 ] - [
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Giles, a multi discipline integrated senior creative. Under the mantle of slipmode I have been creatively joining forces since 2000 as a fluid thinking multi discipline communications creative, who lives for creating cross-media solutions with style and originality. Creating outstanding cross platform integrated 360 campaigns that utilise my abilities as creative, director, designer, musician, photographer & digital tech head with over a decade of experience in the film, television, design, experiential & advertising world.
I'm lateral in thought and big on ability, always believing that creativity is a journey - not a destination... earning me the reputation as "one the most diverse creatives in london" ~ or ~ in the words of others
A senior creative delivering both excellence in concept and technical delivery. My remit is to creatively join forces to create dynamic projects which are guided and inspired by my MA in communication design from Central Saint Martins & my technical knowledge & project experience.
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SMART - "Design Installations" experiential & ambient campaign
Taking the "Car as Art" concept further, into the realms of design installation. Maximizing on the smart design ethos of what needs to be taken away to enhance existing design sensibilities, rather than radically redefine them - if we don't need a clutch... then don't incorporate one into the design.
Taking this notion into the campaign, where the ATL, DM & Digital have worked so well the "smart Design Installations" is the glue between them, inhabiting the the bit in between. Expanding on the ALT message of - Safety, Economy & Space in a way that only an Experiential / Ambient execution can. Inspiring the viewer to visit truthaboutsmart.com & SMS the short code, creating real talk value around smart , stunningly arresting, visually compelling.
By converting existing media spaces & developing alternate spaces that have huge automotive resonance to house the smart: "Design Installations". For example the cromwell road or hyde park corner in london where millions of cars pass through, or indeed run bumper to bumper. Culminating with a final event on London's south bank at the Design Museum & London Fashion week outside the Natural & Science Museums later in the year.
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client: Smart/Mercedes Benz
agency: Cunning(stunts)
lead creative: Giles Phelps
account director: Olly Knowles
graphic design: Spencer Holtaway
produced by: Tom Rees
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CUNNING - "Carnivale" 10th birthday promotional experience
By working directly with they’re clients. Involving them directly in the 10th Birthday celebrations. Cunning was able to leverage a far wider audience & command a far greater budget with a combined and mutually benefiting relationships. Cunning & all it’s clients gain immeasurable group support and coverage, creating the ultimate event together! Brand & Agency coming together to celebrate a decade of joint creativity with a fantastic experiential event ~ for some serious word of mouth marketing :)
more to follow: come Oct 08 !
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client: Cunning(stunts)
lead creative: Giles Phelps
account director: Olly Knowles
graphic design: Slipmode
produced by: slipmode
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LONDON 2012 OLYMPIAD - "iamolympic.co.uk" on-line & viral campaign
I was brought in as a lead creative to work on this strategic pitch for the London 2012 Olympiad. The brief was to develop a strategic plan for the four year We had an open brief with a green light on all areas of creativity ~ including nu-rave £$&*!
The main concept behind "iamolympic.co.uk" is to enable children all over the world as well as the UK, to take part in the 2012 olympiad. Kids via schools and activity centres across the UK are inviting kids to make a pledge such as: "by 2012 i'll play in a band at my school dance", or "i'll make that superman seat grab on my bmx". Then give them the assistance to then achieve the goals they have set themselves with professional mentors in they're chosen fields and a community base where they can help each other!
This went on to win the the digital pitch for VCCP as part of they're larger overall £4m account!
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client: LOCOG 2012
agency: VCCP Digital
creative director: Steve Vranakis
creative lead: Giles Phelps
planner: Stu Parkinson
produced by: Claudine Allen
designer: Mik Shaw
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JORDANS CEREALS - "Getting Closer to Food" on-line & viral campaign
At the moment, people feel disconnected from their food. We want them to see Jordans as the conduit for them to feel closer to food. But this has to be credible, and we can use digital to demonstrate it interactively and begin a dialogue as supposed to broadcast’s job of simply telling people about it.
A portal website running along side the "getting closer to food" press & TV campaign - further enhancing the Jordans re-brand message. Transparency & community the key ingredients here, with a laid back tone of voice & a free breakfast ~ what more could you want :)
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client: Jordans Cereal
agency: VCCP Digital
creative director: Steve Vranakis
creative lead: Giles Phelps
account director: Torie Wilkinson
planner: Stu Parkinson
produced by: Claudine Allen
designer: Mik Shaw
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TOMMY SPIRIT - "Branding" design concept & production
Tommy Spirit, in brand name and belief, where design and promise have to con-inside to allow the truth of "Creative Brand Communications" to shine through.
From initial concept all the way through to final design & production of all printed and digital communication media. A great idea for a creative co-op with some very wonderful people being a part of it. "We shall fight them on the beaches..."
keep a watchful eye on the sky's as these guys are in it to win it :)
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client: Tommy Spirit
agency: Slipmode
creative director: Giles Phelps
graphic design: Giles Phelps
produced by: Slipmode
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BT-FON - "The Biggest Mexican Wave" viral microsite & on-line campaign
Viral micro site designed to generate as much word of mouth for BT-Fon. A Wi-Fi sharing scheme created for BT & Fon broadband customers - A simple premiss the largest community of Wi-Fi sharing network in the UK, has also created the biggest Mexican wave. Flash & DHTML base microsite where you upload video of yourself "doing" a mexican wave - to be part of the biggest wave, with the ability of starting, customizing & sharing waves all over the globe!
With experiential & Viral on-line support driving traffic to the portal, coupled with member get member - this should be big, very big! launching in in February 2008 > stay tuned.....
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client: BT-Fon
agency: Albion Brand Communications
ECD: Nick Darken
creative lead: Giles Phelps
account director: Mark Thomson
account manager: Kieth Martin
produced by: Sarah Burns
designer: Ben Pintos Olive
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We were commissioned by Imagination to create a live action and motion graphic film for the launch film of the Jaguar XKR to be shown at international motorshows. The project consisted of existing film footage and existing on brand design elements which we then mixed with new motion graphic animations to create an impactful and dynamic film which was to be shown on large scale kinetic LED walls. This version is a re-edit for viewing in a 16:9 format, and is not the version used for the London motorshow
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client: Ford Motor Group / Jaguar
agency: Imagination
producer: Karen Brown
creative director: Kevin Palmer
creative team: Giles Phelps & Chris Burridge
motion graphic direction: Slipmode
editing: Slipmode
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We teamed up with Specialten to put together some cracking films for their new format hardback DVD publication, one of which was to work with Juergen Teller. We had footage from Juergens show at the Venice Biennale and from an interview filmed in his London home. We literally had hours and hours of diverse material to thread together to create a fluid and engaging interview and document of Juergen Teller. This film is raw and has a great flow through its 20 minutes and has been very well received... by all accounts everyone involved with it is very happy with the final cut - with Juergen giving friends & family a private screening!
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client: Specialten
creative: Giles Phelps
produced by: Marcus Black
videography: Fabio Sebastianelli
motion graphic direction: Slipmode
editing: Slipmode
sound design: Slipmode
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Slipmode and Steve Hoskins were commissioned to shoot a live action and motion graphic film for the new Lexus GS450 Hybrid. The studio shoot took two days to film
- a close up pupil dilation, shots of the car, and the Hybrid Synergy Drive performing speeds in excess of 160 mph. We also recorded additional assets, both filmed and static, to aid us in the compositing process. We used our film making and compositing experience alongside Steve's HD cinematography to create this highly detailed and sharp looking film, the aim of which was to show the synergy between the organic beauty and the mechanical prowess of this powerful hybrid. Once the compositing and edit was assembled, we produced and executed the final sound design
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client: Toyota / Lexus
agency: Partners Andrew Aldridge
senior creative: Giles Phelps
produced by: Steve Hoskins
cinematography: Steve Hoskins
additional photography: Slipmode
motion graphic direction: Slipmode
music: Slipmode
editing: Slipmode
sound design: Slipmode
[ photos of the shoot ]
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The celebrated Apart gallery on Portobello road, which has since relocated, commissioned us to design and art direct a book celebrating five years of the gallery. The book had to reflect the casual individuality of the gallery’s ethos which is primarily to show young exciting talent in a non traditional gallery vibe. We devised two versions of this 182 page book; a limited edition, and a uniquely packaged collectors edition, both stamped and signed by Adrian the Gallery owner. The collectors edition integrated treats and freebies related to sponsors of shows held at the gallery; including a mini bottle of sailor jerry’s rum, a 10 track music cd, K-Swiss scratch cards, stickers, badges, a loyalty Apart credit card, a bag of pretzels, and a flyer designed to look like a cigarette from Cellux Tokyo. This was then vacuum-sealed and finally packaged in a clear plastic container. K-Swiss trainers commissioned us to design the scratch cards within, an example of integrating multiple clients/sponsors in a project. The book has been stocked in a variety of shops, such as the ICA and Magma, as well as at the gallery and outlets abroad. Punk book design for a gallery concept which is reordering the way art is seen and sold
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client: Apart
creative team: Giles Phelps & Chris Burridge
produced by: Slipmode
art direction: Slipmode
additional photography: Slipmode
graphic design: Slipmode
print management: Slipmode
[ book launch photos ]
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Kate Herron, the founder of theScreen.biz, is also a super client with a great idea that she needed our creative direction. Kate Heron started theScreen.biz to be an amazing resource for viewing the latest and best in British & Eropean independent film theScreen.biz really wanted to push the boat out with a cinematic and highly polished trailer to promote theScreen.biz as a quality concept. To date we have produced two trailers with more on the way. We filmed and animated theScreen.biz logo animations; we also composed, mixed, and mastered the soundtracks which we are very proud of. We finally used our technical magic to create a sharp and fast web streaming film to maintain that high quality experience
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client: TheScreen.Biz
creative director: Giles Phelps
produced by: Kate Heron
creative team: Slipmode
stop frame photography: Slipmode
motion graphic direction: Slipmode
editing: Slipmode
music: Slipmode
sound design: Slipmode
web streaming: Slipmode
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This was the worldwide launch film for the Aston Martin Rapide.
Imagination commissioned us to bring out the subtle graceful beauty of the Rapide utilising few but very carefully considered assets animated to Gorecki's powerful 5th symphony. We captured the graceful power of the car whilst showing it's strength and unique build as symbolised by the nautilus shell. The final edit was projected on two giant screens as part of a kinetic staging and reveal of the Rapide in front of the worlds press... with the supporting role of a giant Afghan hound!
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client: Ford Motor Group / Aston Martin
agency: Imagination
producer: Karen Brown
creative director: Kevin Palmer
senior creative: Giles Phelps
motion graphic direction: Slipmode
editing: Slipmode
music score: Gorecki
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Working closely with the creative director of this London and New York based design consultancy, we were commissioned to design and implement their graphic identity. Our involvement covered the design of all stationary and the creation of their lookbook. The lookbook was designed as a selection of post card sized cards which could then be edited per lookbook box per the needs of each prospective client. We enjoyed full access to their studio and designs, and both photographed and utilised existing content to create stunning and informative collages. Luxurious detail for some product lines, and straight forward simplicity for other product lines... a sense of bespoke personal detail was attached to the concept and has proved to be very successful
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client: NY-LON
creative director: Giles Phelps
creative: Chris Burridge
produced by: slipmode
art direction: slipmode
photography: slipmode
graphic design: slipmode
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This was a solo exhibition at the ICA’s digital studio during April and May 2005. This was an audio visual reactive installation using soft intelligence. An aesthetic discussion of how interface communication design and the user can manipulate each other, and consequently produce a truly immersive interactive experience. Superanalogue was seeded while Giles was studying for his M.A. in communication design at St. Martins
good ideas often seem to happen over a pint with tutor Ray Barker !
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client: ICA
produced by: Slipmode
creative director: Giles Phelps
interactive design: Slipmode
lingo programer: Ray Barker
photography: Slipmode
sound design: Slipmode
[ opening night photos ]
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Slipmode, and its well equipped studio, were hired to do the post production and music design for Monocle magazines first documentary film to feature on the launch of this unique print and web publication. The film was a rather interesting interview between Tyler Brûlé and the CEO of Lego. We worked very closely with Gillian Dobias and Tyler Brûlé to achieve the pace, style, and expensive feel that would work with the factual chic design of this new publishing concept. We also acted as consultants on how to best deliver this high quality filmed media through their website without losing any of the factual, chic quality while keeping it continuously playing online throughout its 20 minute length!
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client: Monocle magazine
agency: Winkontent
producer / director: Gillian Dobias
head of broadcast: Dan Hill
creative : Giles Phelps
creative: Chris Burridge
editing: Slipmode
music: Slipmode
sound design: Slipmode
rich media consultants: Slipmode
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Kate is a talented fashion textiles designer who was looking for a creative collaboration on how to present and brand herself on a website. With a background working with Calvin Klein, Banana Republic, and Gap for example, she was ready to expand and promote herself further. We Art Directed and built the website from scratch. We wanted to photograph her work and studio with a slight peeping tom edge, and through these images we had the look and brand for Kate solidified. Kate has since found success as the creative director of the London and New York based design consultancy Nylon
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client: Kate Loudoun-Shand
creative team: Giles Phelps & Chris Burridge
produced by: slipmode
photography: slipmode
graphic design: slipmode
website design: slipmode
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Kate Herron, the founder of theScreen.biz, is also a super client with a great idea that she needed our creative direction. Kate Heron started theScreen.biz to be an amazing resource for viewing the latest and best in British & Eropean independent film theScreen.biz really wanted to push the boat out with a cinematic and highly polished trailer to promote theScreen.biz as a quality concept. To date we have produced two trailers with more on the way. We filmed and animated theScreen.biz logo animations; we also composed, mixed, and mastered the soundtracks which we are very proud of. We finally used our technical magic to create a sharp and fast web streaming film to maintain that high quality experience
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client: TheScreen.Biz
agency: slipmode
produced by: Kate Heron
creative director: Giles Phelps
art director: Sam Robimson
stop frame photography: Slipmode
motion graphic direction: Slipmode
editing: Slipmode
sound design: Slipmode
music: Slipmode
rich media consultants
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Ever since Kate created a giant silk screen print of Chris as ' el Presidente ', we knew we had a friend and a client to share our sensibilities with! Kate needed a website to express her diverse range of prints, fabrics, and photos which are uniquely beautiful and sometimes hilariously clever. We documented her studio and work, and then set about designing a simple point and click website she could update on her own in Oz. It's simple and funny with no pretensions...just like Kate! quote "...but secretly, more than all of that, i love Yorkshire pudding!"
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client: Kate Banazi
creative team: Giles Phelps & Chris Burridge
produced by: Slipmode
photography: Slipmode
graphic design: Slipmode
website design: Slipmode
programing: Slipmode
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Leyline Promotions is a music and events strategy promotions company that produces a variety of festivals and club nights, one of which is ‘kill All Hippies’... live rock acts with resident dj 'curator' Eddie Temple Morris. Adrian Leigh of Leyline commissioned us to create some multiple screen high octane visuals to accompany the live rock acts and DJ sets. This involved us filming our own assets, including stop frame animation, and designing a variety of motion graphic elements. Humorously malevolent films for all to rock along to, these projected visuals have been seen across London; including the TDK Cross Central festival, The Scala, and The Brixton Academy
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client: Leyline Promotions
creative director: Giles Phelps
produced by: Slipmode
photography: Slipmode
stop frame animation: Slipmode
motion graphic direction: Slipmode
compositing: Slipmode
editing: Slipmode
sound design: Slipmode
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We were approached as a creative team to conceptualise and execute a campaign aimed at creative to build an awareness and a kudos around White Door. We worked alongside John Stuart on a photographic approach which would become part of meeting room redesigns and targeted communications. A real white door became a character that in a surreal way represented the company. We penned anagrams of ‘white door’ and created scenarios which were then photographed on location. We then organised and art directed the location shoots, followed by designing the printed materials . Unfortunately the conceptualizations for the meeting room décor was not fully realized due to the relocation of Whitedoor
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client: Whitedoor Consulting
creative team: Chris & Giles
produced by: Slipmode
art direction: Slipmode
photography: Tim Brotherton
retouching: Slipmode
graphic design: Slipmode
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This is a personal journey, an echo of Giles' time living and working in Los Angeles, his journeys and memories of a city in motion. An early edit of the film was unearthed, we watched it, really liked the feel of it, and knew we had to finish it off. Giles really knuckled down went through all of the footage and set about re-cutting, re-grading, and finally mixing a new music score for it. It's a journey, a ride, feel the light
...always west of Lincoln baby!
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creative director: Giles Phelps
directed by: Slipmode
photography: Slipmode
editing: Slipmode
sound design: Slipmode
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SLIPMODE - contacts & resources
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